Updated: Nov 5, 2020
“Hashtags don’t work!” Or maybe you’re thinking ... "What do hashtags do anyway?”
𝐇𝐚𝐬𝐡𝐭𝐚𝐠𝐬 𝐚𝐫𝐞 𝐤𝐢𝐧𝐝𝐚 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞 𝐒𝐄𝐎 𝐨𝐟 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦. They can help you attract the right audience(people will literally start coming to you!) If you really want to nail your hashtag strategy here a few things you have to think about:
You can use hashtags to drive the right traffic to your content or website.
Here’s how to do it:
1. 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 No, you don’t have to get a Masters in Psychology. All you have to do is to put yourself in your customers/clients shoes. How would a person who is looking for your exact service look for it on social media? What words would they use? Dig deep into the minds of your target audience and start brainstorming. 2. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 Write valuable content or share the value of your products. Create content that is right, relatable and relevant. 3. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲/𝐧𝐢𝐜𝐡𝐞 ‘You don’t have to re-invent the wheel.’ There are proven hashtags that already exist for specific industries. Find out what has worked before and apply it. All you need to do is to sift through those hashtags to find the ones that will work for you(not everything will work). Do the research and test it out! So, tell me...
Do you have a social media strategy in place? I can show you the exact steps you need to take to get results for your business using Social media. Contact us at firstname.lastname@example.org to schedule your 1:1 Conversion Strategy Session.