Updated: Nov 5, 2020
It depends on a few different things like budget, competition, keywords, etc.
Ads are great if you want to get your website/products in front of potential customers quickly.
On the other hand, 𝗦𝗘𝗢 is a long term solution that allows your site to rank naturally on search engines.
And once your site's authority is established, it will drive organic traffic to your website at no additional cost.
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