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The Ultimate Guide to Instagram Reels for Business

According to the latest estimate statistics 1.2 billion people use Instagram. These numbers are insane. But as we all know after the launching of Tiktok, Instagram had to come up with some additional features in order to stay in demand. So in summer 2020, Instagram launched an additional feature that helps its users to create stories that are 15 to 60 seconds long but do not disappear after 24 hours. This feature is called Instagram reels. They are like Tiktok videos and gained a lot of popularity. In this blog post, we will have a lot of information about Instagram reels like what exactly are Instagram reels and how you can use them and also we will discuss the ways to use them in order to grow your business online.

What are Instagram Reels?

Instagram reels are 15 to 60 second long videos that come with a lot of editing options, like filters, background music, and much more. You can make a reel with your phone or camera and share it in Reel tab.

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How to make Instagram Reels?

If you are a TikTok user, it will be a piece of cake for you to make reels on Instagram, but if not, do not worry, we got your back. In this blog, we will share our step-by-step guide so that you would make your own reels and shine through it. Also, we will discuss the features that reels editor provides to its users.

First, click on the plus + button on your Instagram home screen. You will directly reach on video making option.

From there either you can make a video on the point or you can select a video from your phone gallery and upload that on your reel tab.

Features of Instagram Reels

There are some very cool features that Instagram reels offer to its users. Here is a concise list of the,

Countdown timer

You can make your own videos without begging help from someone else. When you press recording button in reel tab you can see a countdown 3 2 1 and then video recording starts. You can choose your own count down time between 3 to 10 seconds.


You can speed up or slow down your video as per your preference and or to make it a perfect fit for the music speed.

Special Effects

There are many options to add special effects to your videos. You can also use Instagram effects or the effects that other Instagram users are using in their videos.


Music adds fuel to Instagram reel’s fire. That is why there are a lot of music options in the Instagram music library. You can also select any of your favourite songs for your videos.

After you choose all the options, you can press on the record button and make your reel. You can also edit reels and share a lot with them, i.e. text or emojis, whatever you like.

Instagram Reels Download

You actually can not download an Instagram reel on your phone but it has an option to save it offline. So you will be able to watch it later.

  1. Just click on the 3 dots button on the reel

  2. Then you will be able to see the save option

  3. Click on that and boom you got it.

Instagram Reels for Business

This is an era of advancement and we all know that. People use social media platforms for buying their stuff more than they ever did in the past. According to a study, over 130 million people use Instagram for online shopping. And these numbers are huge. This is a great opportunity for businesses to use Instagram for promoting their content or products.

Instagram reels an excellent option. There are many options like buy products or add hashtags about the products that make it a lot easier for buyers to buy something and it benefits the seller too.

This is a splendid chance for small businesses to show their products. There are lots of home base businesses that are growing quickly using Instagram. Here is how you can use Instagram reels for your business benefit, and what are a few points to keep in mind while showcasing your content.

Create Educational Content

People love to see easy educating content that does not take a lot of their time. Instagram reels are a wonderful option to make and share valuable stuff. For example, you can use make 1-minute cake in a microwave reel and many more things like this. People value easy and short clips that make their life easier.

Use Instagram Reels for Ads

Reels on Instagram are very good for sharing sponsor ad videos. There are a lot of businesses out there getting benefits from these reels. You just have to make a video of your showing your product ad and share it. The reach for reels is incredible, and it has become very easy to build an audience for your brand on Instagram.

Introduce your Products through Instagram Reels

You can share a reel with a link of your product and Instagram gives your audience an option to see the product on your page or website. With three simple steps, your audience can buy the product. So reels can play a very incredible role in selling your products.

Keeps your Customers Updated Using Insta Reels?

Another service you can use reels for is that you can share the latest updates about your business through these reels. You just have to pick up your phone, hit the record button and say whatever new stuff you got in your pocket. It can be anything any extra feature in your products, any new creation of your brand or any sale update that your audience would love to know.

Benefits of Instagram Reels

There are a lot of benefits your business can get through reels. A few prominent benefits are mentioned below.

Hashtag Options

Instagram reels offer to add hashtag options just like Insta posts have. This helps you spread your content or product all over the platform you just have to pick up the right hashtags.

Fast Reach

The reach for these reels is huge. You can easily introduce your business to many people just by posting a video.

More Engagement Rates

The engaging rate of integral reels is huge. People see, share, like and comment frequently on reels. So it is a great opportunity for businesses to introduce themselves out there through these clips.

Awesome Editor

Reels provide you with a brilliant editor for your videos. You can add special effects, music, stickers, emojis and text t your reels and enjoy your own content. Through this editor, you can make your reels more engaging and eye captivating for your audience .and that will help your brand grow.

The Don’ts for Instagram Reels?

Yes, you heard it right. We have discussed so many of the features of these reels, we should also throw light upon what are some do not’s for IG reels.

1-Remove the watermark

First, remove any kind of watermark that shows up in your video clip. If you do not remove it Instagram will slow down your reels reach and that will affect your overall business.

2-Use High-Quality Camera

One of the focal points to keep in mind is that use a camera of wonderful quality. It does not have to be a separate camera you can also use your phone camera. But make sure the camera has good quality, and it does not blur out your content. This leaves a poor impression on people.

3- Make Clear Content

If you are a business and want to grow on Instagram, make videos that illustrate what you are, what your brand offers and what you want from your customers, do not bombard your audience with a lot of irrelevant.

4- Be Niche Specific

Being niche specific is very important while making Instagram reels. The account that is related to a specific niche has higher reaching rates than a mix content account. Instagram’s algorithm suggests content according to interest. If your content is mixed, it could confuse the Instagram algorithm and it can end up not suggesting you content.

Final Thoughts in a Nutshell

In this blog post, we have pondered over what are Instagram reels? How to make Instagram reels and how you can use them for business growth. But we do not know about the future of these reels. Until this time the Instagram algorithm is still unknown to its users. There are a lot more opportunities to spread your content and brand awareness on this platform. You should not waste this golden chance of shining out there. So what are you waiting for?

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